Tiffany & Co. proudly introduces its latest initiative, the Love For Our Oceans collection, featuring elegant bracelets crafted from ocean-bound plastics. This innovative line reflects the brand’s longstanding commitment to environmental sustainability and marine conservation. Each bracelet is made from REPREVE Our Ocean cords, created entirely from discarded plastic bottles retrieved from coastal areas, transforming waste into luxury.
The collection includes three stunning designs: yellow gold with a blue cord, rose gold and diamonds with a black cord, and rose gold with a red cord. These stackable bracelets not only make a stylish statement but also symbolize Tiffany’s dedication to protecting our planet’s precious marine ecosystems.
These versatile, stackable bracelets not only serve as fashionable accessories but also symbolize Tiffany & Co.’s dedication to eco-consciousness. By transforming discarded ocean plastics into luxury jewelry, the brand highlights its innovative approach to addressing global environmental challenges.
Anthony Ledru, President and CEO of Tiffany & Co., emphasizes the brand’s commitment: “Tiffany & Co. has made significant strides in its ocean conservation efforts through both corporate and foundation grants. The Love For Our Oceans initiative marks the next chapter in our ongoing journey, celebrating our love for the planet and its beautiful resources.”
The Love For Our Oceans initiative is part of Tiffany’s broader sustainability legacy, powered by The Tiffany & Co. Foundation. Since its inception in 2000, the foundation has awarded over $38 million in grants to 44 organizations across 30 countries, contributing significantly to ocean protection worldwide. Notably, the foundation has been instrumental in establishing Marine Protected Areas that cover over 13 million square kilometers and supporting critical studies like 50 Reefs, which identify coral reefs resilient to climate change.
Jennifer Morris, CEO of TNC, highlights the importance of this collaboration: “For over a decade, Tiffany & Co. and The Nature Conservancy have worked together to protect nature — from coral reefs in the Caribbean to salmon runs in Alaska. The Love For Our Oceans initiative opens a new chapter in our partnership, contributing to TNC’s ambitious goal of conserving 4 billion hectares, or about 10 percent, of the world’s most critical ocean habitats.”
With the Love For Our Oceans collection, Tiffany & Co. invites consumers to embrace sustainable luxury and contribute to meaningful change, proving that elegance and environmental responsibility can go hand in hand. By choosing these bracelets, you’re not just wearing a piece of jewelry; you’re supporting a vital cause.
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