As the festive season approaches, two of Hollywood’s brightest stars, Ariana Grande and Anya Taylor-Joy, are bringing extra glamour to the holidays with stunning jewelry campaigns from Swarovski and Tiffany & Co., respectively. These highly anticipated campaigns promise to add a touch of sparkle and luxury to the season, featuring the stars adorned in dazzling pieces that reflect both modern elegance and timeless beauty.
This holiday season, Swarovski has tapped its global ambassador, Ariana Grande, for a show-stopping campaign that is sure to inspire joy and excitement. Directed by Giovanna Engelbert, Swarovski’s “Party of Dreams” campaign transports viewers into a vibrant nightclub scene, embodying the essence of Swarovski’s signature sparkle and dynamic energy.
Grande, wearing couture designed by Engelbert, graces the campaign in pieces from the iconic Swarovski Millenia and Matrix Crash collections. The ad features a cast of fashion-forward partygoers, each wearing eye-catching Swarovski jewelry as they celebrate in glamorous fashion. From the moment Grande enters the nightclub, the sparkling jewels and lively atmosphere reflect the joy and festive spirit of the season.
“I love how the campaign captures the festive spirit, and the film’s dynamic music video style brings it all together,” said Grande. “It’s great to bring some joy and sparkle this holiday season, and I’m thrilled to continue this journey with Swarovski.”
The campaign, which is being shared through social media, television, print, and digital channels, invites viewers to experience the glamour and excitement of the holiday season through Swarovski’s unique lens.
In another festive highlight, Anya Taylor-Joy, Tiffany & Co.’s house ambassador, takes center stage in the jeweler’s 2024 holiday campaign. Set in the heart of New York City, the campaign highlights Tiffany’s rich history and its iconic connection to love and elegance, with Taylor-Joy as its radiant muse.
Walking through the city in a chic little black dress, the actress is seen wearing the exquisite Tiffany HardWear collection, along with other iconic Tiffany pieces that emphasize the brand’s signature style. The campaign is a tribute to the timeless love stories that unfold in New York, from romantic bonds to new beginnings.
Directed by Jonas Lindstroem, the ad features Taylor-Joy walking through a vault-like door, a nod to Tiffany’s landmark flagship store on Fifth Avenue. The campaign’s beautiful imagery captures the actress strolling across the Brooklyn Bridge and gazing at the wintery New York landscape, evoking a sense of nostalgia and romanticism. Vintage music underscores the atmosphere, enhancing the dreamlike quality of the film.
The campaign also showcases Taylor-Joy in Tiffany’s signature T by Tiffany collection, alongside pieces from the Knot by Tiffany line, which symbolizes connection and unity. Whether celebrating in New York’s snowy streets or admiring the view from Tiffany’s windows, Taylor-Joy embodies the spirit of love and luxury that Tiffany has long been known for.
The Tiffany & Co. holiday campaign will be featured across print, digital, and social media platforms, inviting customers to experience the magic of the season with one of the world’s most beloved luxury brands.
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