As the demand for luxury jewelry soars, many consumers are turning to customized replicas of iconic designs, crafted from precious metals and diamonds. From Cartier’s love bracelet to Dior studs, well-known brands are seeing their designs recreated by local jewelers. These “made-on-order” pieces allow customers to own the iconic styles without the high price tag.
Among the most popular designs being replicated are Cartier’s love bracelet and Bvlgari’s Serpenti rings. Jewelry designers report that these items, especially in 18K and 22K gold, are regularly requested. Clients often ask for specific customizations, such as adding diamonds or alternative gemstones like rubies, sapphires, and emeralds.
Luxury designs from brands like Dior, Gucci, and YSL are also being remade according to customer preferences, with choices in metals and stones. One Delhi-based jewelry designer notes that these customized pieces are the best-sellers at exhibitions, further reflecting the growing interest in accessible luxury.
A key factor driving this trend is the price difference. For example, a Cartier love bracelet made in 18K gold can cost around ₹7 lakhs, while a similar piece made in 22K gold can be created for just ₹2 lakhs—providing customers with more gold for a fraction of the cost. The growing popularity of these “dupes” comes from the fact that consumers are able to get a high-quality, designer-inspired piece for much less money.
The price difference between original designer jewelry and its customized counterpart is significant. A designer love bracelet may range between ₹2-3 lakhs, but a custom-made version in 18K gold without diamonds can be priced at approximately ₹58,000. The price can increase if diamonds or other stones are added, but even then, it remains a much more affordable option compared to the original piece.
Jewelry designers explain that many buyers view these custom pieces as a better investment. They are able to get a high-end look without the brand markup, which appeals to younger professionals looking for elegant jewelry for daily wear.
One consumer, Samarpita Sharma, a corporate professional from Gurgaon, shares her experience of opting for a recreated Cartier love bracelet. “I saved up for it, but when I was told my family jeweler could make one for just ₹65,000, I jumped at the opportunity. I wear it every day, and no one can tell it’s not the original,” she says.
These customized replicas are proving to be a popular and cost-effective solution for many jewelry lovers who want high-quality pieces without paying for luxury brand names.
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