Swarovski has unveiled a new capsule collection in collaboration with Grammy-winning artist Ariana Grande, marking a significant milestone in their partnership that began when Grande was named the brand’s global ambassador last year. This collection embodies the unique sparkle and creativity shared by both the pop icon and the renowned jewelry brand.
Designed in conjunction with Swarovski’s Global Creative Director Giovanna Engelbert, the Ariana Grande x Swarovski Capsule Collection celebrates self-expression and the enchanting beauty of music. The collection features 16 exquisite pieces crafted from strikingly clear crystals and delicate crystal pearls, translating musical motifs into elegant jewelry that is both modern and glamorous.
Engelbert expressed her enthusiasm for working with Grande, noting that the collaboration was inspired by the artist’s vibrant energy. The collection reflects a blend of contemporary glamour and classic elegance, enhanced by modern elements that resonate with music lovers.
The collection includes bracelets and earrings inspired by the delicate shapes of musical notes, as well as a whimsical tiara and a showpiece heart pendant. Each piece captures Grande’s radiant spirit and passion for music, showcasing Swarovski’s exceptional craftsmanship through designs that evoke melodic keys and hearts adorned with fine pearl detailing.
To celebrate the launch, Swarovski has also introduced an immersive installation of the Ariana Grande x Swarovski Capsule Collection in Manila. Located at Rustan’s Shangri-La Atrium, this pop-up features a Content Creation Area showcasing the collection’s old-Hollywood-inspired campaign, open to the public until March 9, 2025.
This collaboration marks an exciting new chapter for both Swarovski and Ariana Grande, promising to bring joy and elegance to fans around the world through their shared love of music and style.
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