The heart of downtown Birmingham now shines a little brighter with the grand opening of SRL Jewelry, a premier destination for fine jewelry and luxury timepieces. Located at 123 West Maple Road, the boutique is the brainchild of industry veteran Jack Basmadjian, whose three decades of expertise have culminated in this elegant new space.
The name SRL pays homage to Basmadjian’s three children—Sophia, Rocco, and Luca—infusing the brand with a deeply personal touch.
While this marks Basmadjian’s first foray as a store owner, his roots in the jewelry world run deep. With a career spanning 30 years, including a notable tenure as the Rolex buyer for Rottermond Jewelers in Brighton and Milford, Basmadjian brings unparalleled knowledge and passion to his new venture.
The boutique also boasts an exquisite selection of luxury timepieces, including pre-owned and unworn models from iconic brands such as Rolex, Patek Philippe, and Audemars Piguet. Beyond its stunning inventory, SRL Jewelry offers a full suite of services, including appraisals, jewelry repair, and watch repair, making it a one-stop destination for all fine jewelry needs.
SRL Jewelry is open Tuesday through Friday, 11 a.m. to 6 p.m., and Saturday, 11 a.m. to 4 p.m., with appointments available for those seeking a more tailored experience. Whether you’re searching for a one-of-a-kind custom piece, a timeless luxury watch, or expert jewelry care, SRL Jewelry promises to deliver excellence at every turn.
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