Chanel’s iconic Coco Crush fine jewelry collection has been reimagined with a bold new twist, introducing rubies and a sophisticated diamond setting that embodies the essence of modern elegance. This evolution marks a significant milestone in the collection’s history, blending timeless design with innovative craftsmanship.
Since its debut in 2015, Coco Crush has been synonymous with versatility and style, encouraging wearers to mix and match pieces to create their own unique look. The latest additions take this philosophy to new heights with ruby-accented pendants and motifs shaped like the letters “C” and “O,” paying homage to Gabrielle Chanel’s nickname, Coco. When worn together, these pieces spell out “C.O.C.O.,” adding a playful touch to the collection.
“Coco Crush is more than just a collection; it’s an invitation to express oneself freely through jewelry. The introduction of rubies and our new diamond setting technique reflects our commitment to innovation while honoring the timeless spirit of Chanel.”
The use of rubies marks a first for Coco Crush, combining these precious gemstones with Chanel’s signature beige gold, an alloy inspired by Gabrielle Chanel’s love for subtle, muted tones. This fusion not only celebrates Coco’s favorite color but also enhances the collection’s distinctive quilted motif, inspired by the classic matelasse pattern.
The latest pavé-setting technique gives diamonds a natural, effortless appearance, as if they have been scattered across the jewelry. This design choice embodies the carefree spirit of Coco Crush, encouraging wearers to layer and stack pieces without restraint.
The collection is showcased in a vibrant campaign featuring Jennie Kim, BLACKPINK singer and longtime Chanel ambassador, alongside models Amelia Gray Hamlin and Mona Tougaard. Each model brings their unique style to the forefront, highlighting the versatility and allure of Coco Crush.
Read more:
