Jewelry enthusiasts have a new reason to visit Trove’s flagship in New York City this month. The luxury jewelry box brand has named Beck, the visionary label by Rebecca Zeijdel-Paz, as its designer-in-residence for April, marking another milestone in its commitment to championing emerging and established designers.
Trove’s designer-in-residence program, launched with the brand’s flagship opening in November 2024, transforms its West Village boutique into a dynamic stage for cutting-edge jewelry artistry. The initiative grants select designers a coveted retail space to debut exclusive collections and connect with an audience that values craftsmanship and innovation.
“We are thrilled to showcase Beck as our latest designer-in-residence,” said Seth Gravelyn, brand director of Trove. “Rebecca’s ability to merge refined elegance with bold contrasts aligns beautifully with Trove’s vision. Her collection feels like a natural extension of our ethos—artistry, authenticity, and timeless design.”
A Collection Rooted in Duality and Heritage
For her residency, Zeijdel-Paz has crafted a collection that embodies opposites in harmony—raw yet polished, strong yet delicate, fluid yet structured. Raised in Curaçao, the Caribbean island known for its rich cultural influences, she infuses her designs with a unique interplay of island ease and New York energy.
“Our jewelry is about more than adornment—it’s about storytelling, heritage, and personal evolution,” Zeijdel-Paz shared. “I want each piece to feel like a future heirloom, something that gains significance over time.”
A champion of sustainable craftsmanship, Beck prioritizes ethical sourcing by working with small mines and repurposing rare vintage stones, such as 1930s Italian coral and 1960s Arizona turquoise. This commitment results in one-of-a-kind pieces that carry history while embracing modernity.
Exclusive to Trove—Available Now
Beck’s limited-edition collection, featuring rings, necklaces, earrings, pendants, and bracelets, is now available exclusively at Trove’s NYC flagship until the end of April.
Since opening, Trove’s residency program has featured Fernando Jorge, Pamela Zamore, and Dries Criel, making it a premier platform for luxury jewelry connoisseurs to discover exceptional talent.
For those seeking jewelry that blends heritage with contemporary allure, Beck’s latest collection at Trove is not to be missed.
Visit Trove NYC (West Village) to explore the collection before it’s gone.
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