Pandora unveils the next chapter of its “Be Love” campaign, showcasing its iconic jewelry through a lens of heartfelt connection. This year’s campaign features Winona Ryder and Iman, alongside other notable faces, highlighting the brand’s dedication to crafting pieces that embody and express the multifaceted nature of love.
The “Be Love” campaign emphasizes how jewelry can serve as a tangible representation of emotions, memories, and relationships. It showcases Pandora’s signature charms, elegant bangles, and sculptural rings, encouraging individuals to curate their personal stories through wearable art.
Key pieces highlighted in the campaign include:
The “Be Love” Heart Charm: Crafted in sterling silver, this charm offers a personal touch with customizable engravings, allowing for the addition of dates, initials, or meaningful symbols.
The Pandora ESSENCE Organically Shaped Heart Bangle: A modern interpretation of the classic heart motif, this bangle is plated in 14k gold, offering a minimalist yet sophisticated statement.
The UNICEF Charm: Symbolizing love for humanity and the power of womanhood, this charm reflects Pandora’s ongoing partnership with UNICEF, supporting education and brighter futures for young girls.
The campaign visuals, captured by Fabien Baron and Craig McDean, showcase Winona Ryder’s effortless style, mixing metals and adorning her wrists with charm-laden bracelets and stacked rings. Iman embodies elegance with layered gold-plated bangles, hoop earrings, and sculptural rings.
Pandora’s “Be Love” campaign invites jewelry enthusiasts to explore the brand’s diverse collection and discover pieces that resonate with their unique expressions of love and connection.
Related topics:
