For over three decades, Vera Wang has been the undisputed icon of bridal fashion, revolutionizing the industry with her signature elegance and modern aesthetics. Now at 75, the legendary designer continues to shape the bridal landscape with her latest foray into fine jewelry. In collaboration with Jared Jewelers, Wang unveils The VOW Collection, a striking new wedding jewelry line that speaks to contemporary couples seeking both timeless beauty and modern craftsmanship.
This partnership marks a new chapter in Wang’s commitment to wedding design, expanding beyond couture gowns into a realm just as significant—wedding rings. The VOW Collection arrives just in time for engagement season, offering an array of exquisitely crafted rings that honor both tradition and innovation.
A Collaboration Rooted in Excellence
While high-profile collaborations in the fashion and jewelry industries are often one-time affairs, Wang and Jared’s creative synergy has led to a second groundbreaking partnership. Their initial joint venture in December 2024 introduced a high jewelry collection featuring diamond and ruby pieces valued at up to $125,000. Encouraged by its success, the duo returns with a refined and accessible offering.
Wang explains, “We reimagined everything—the name, the product, the price point, and the audience we’re engaging. This collection represents a vow, not only in love but also in our commitment to exceptional craftsmanship and design.”
Jared Jewelers, known for its unwavering reputation in diamond excellence, brings Wang’s vision to life, ensuring each piece reflects both luxury and wearability. “For generations, Jared has symbolized quality in diamonds, and we want to reinforce that trust, especially for younger couples making one of the most important purchases of their lives,” Wang adds.
Inspired by a Timeless Trend
Wang’s personal journey plays a crucial role in shaping her latest collection. Drawing inspiration from the 1970s, she recalls how many brides, including herself and her friends, wore their engagement rings and wedding bands as a unified set. The VOW Collection revives this sentiment with rings specifically designed to complement each other, allowing couples to mix and match pieces that reflect their unique style.
With 38 meticulously crafted designs, each ring set maintains an intrinsic harmony between engagement rings and wedding bands. “I believe the band should echo the essence of the engagement ring,” Wang explains. The intricate details of each piece—whether an architectural setting or delicate embellishments—are crafted to achieve perfect cohesion.
Craftsmanship Meets Modern Design
During the creative process, Wang approached design with an architectural sensibility, often beginning with the band before shaping the engagement ring to match. This unconventional approach ensures that each wedding band not only complements but enhances the engagement ring’s aesthetic. One standout design features a striking princess-cut center stone framed by delicate baguettes—mirrored by the coordinating wedding band, which carries the same motif for seamless continuity.
Minimalist elegance remains a hallmark of Wang’s creations, and The VOW Collection embodies this ethos. The corresponding campaign also reflects her distinctive vision, featuring contemporary bridal looks that highlight the jewelry’s sophisticated appeal. “The gowns we selected are sleek, fashion-forward, and predominantly minimal, allowing the jewelry to take center stage,” Wang shares. From a ruched long-sleeve silhouette to a sweeping tulle-trimmed train, every styling choice reinforces the collection’s refined artistry.
A Collection for Every Bride
As with her bridal couture, Wang’s latest jewelry collection caters to a wide range of aesthetics, from modern simplicity to classic romance. The pieces are designed with accessibility in mind, offering price points ranging from $900 to $8,800, ensuring that every couple can find a ring that resonates with their love story.
The full Vera Wang VOW Collection is now available at Jared Jewelers, allowing brides-to-be to discover the perfect symbol of their commitment. With this stunning collaboration, Wang once again proves that her influence in the wedding world extends far beyond the aisle.
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