Maison FRED sets sail on a new journey in 2025 with Force 10 Rise—a dynamic evolution of its iconic Force 10 collection, championed by Global Ambassador Jin of BTS.
Fusing the spirit of adventure with Parisian elegance, this latest collection embodies courage, resilience, and the drive to transcend limits—all through the language of fine jewelry.
Since its inception nearly 60 years ago, the Force 10 line has been a tribute to founder Fred Samuel’s love for the sea and the shared passion for sailing with his sons.
With Force 10 Rise, the story turns a fresh page, infused with symbolism, grit, and modern luxury—true to the DNA of the house.
Aesthetically bold yet refined, Force 10 Rise draws inspiration from FRED’s high jewelry legacy. The collection reimagines the cable-and-buckle signature in new configurations, uniting diamond pavé buckles with sculptural lines of pink or white gold, offering striking contrast and effortless glamour.
From the three-row silhouette rings to sleek necklaces and architecturally inspired ear cuffs, each piece in the capsule speaks of individuality. A mix of geometric precision and fluid elegance invites layering, stacking, and self-expression—designed for those who chart their own course.
With five transformative pieces, Force 10 Rise offers a modern jewelry wardrobe where form meets function, and emotion meets engineering. Whether worn solo or curated into personal combinations, these creations are luminous companions for the empowered woman of today.
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